By Mike Leone


May 4, 2023               FOR IMMEDIATE RELEASE


(Pulaski, PA)...The Hovis Auto & Truck Supply RUSH Late Model Series presented by Born2Run Lubricants is proud to announce that longtime marketing partner, TBM Brakes, has become an associate sponsor of the $20,000 to-win "Bill Emig Memorial" presented by Sunoco Race Fuels that will take place June 22-24 at Lernerville Speedway.  TBM Brakes will continue to be a supporting sponsor of the RUSH Sprint Cars, RUSH Sportsman Modifieds, RUSH Pro Mods, and RUSH Stock Cars.


The RUSH Late Model Flynn's Tire Touring Series returns to the "Firecracker 100" weekend at Lernerville for the fifth consecutive year, and second as a $20,000 to-win event presented by Sunoco with the $50,000 Lucas Oil Late Model Dirt Series "Firecracker 100".  RUSH's richest event of the season will be carried live on FloRacing and Dirt.TV, and will now have TBM Brakes as an associate sponsor.


TBM Brakes (formerly known as The Brake Man) has been one of the longest standing marketing partners of RUSH providing contingency products throughout the Series' "Manufacturers Nights" presented by MSD Performance.  TBM Brakes has also presented the "Tough Brake of the Night" at Touring Series events for many years.   


"We're grateful for TBM Brakes' continued support of RUSH," acknowledged RUSH Director Vicki Emig.  TBM has been with the Series now for 11 years, beginning with the RUSH Late Models and standing by us through the development of all of the other RUSH divisions.  It seems only fitting that they now become part of RUSH's crown jewel event- the $20,000 to win 'Bill Emig Memorial' that is held in conjunction with Lernerville's 'Firecracker 100'!  Racers utilizing TBM Brakes are winning racers throughout our region as well as across the nation in various crate engine and open engine divisions, and we're proud to have such a great company as part of our Series."


"We partnered with RUSH in 2013 and haven't looked back," said Jason Smith,TBM Brakes Director of Motorsports.  "The continued growth of the Series combined with the very competitive racing at premier racing facilities makes aligning with RUSH a no brainer!  With us celebrating our 30th anniversary and wanting to get back to our roots, we couldn't be more excited to be able to part of RUSH's $20,000 to win 'Bill Emig Memorial'!  The richest RUSH Late Model event of the season running alongside the Lucas Oil Late Model 'Firecracker 100' at Lernerville certainly makes this an incredible marquee event.  Even more important though is knowing what this event means to the Vicki and the entire RUSH Series, which makes this opportunity even more special." 


TBM Brakes is an innovative designer and manufacturer of made-in-America brake systems and components for motorsport, street and fleet vehicles.  TBM Brakes engineering team has developed inspired and race-proven technology which has revolutionized the industry while setting the standard for high-performance and durability.

TBM Brakes was founded in 1993 and originally focused on high-performance brake pads, brake fluid and the most accurate brake residual pressure valves on the market. The company expanded into rotors in 1995 with the introduction of the groundbreaking Revolution rotor, the industry's first brake rotor to implement a convoluted design.  The unique design put TBM Brakes' indelible stamp on the racing industry.  The following years saw the company roll out a string of innovative products including patented Tornado calipers, Hurricane rotors Thunderstorm calipers, and full street kits.


Today, TBM Brakes brake systems and components have helped countless drivers and motorsports teams make their way to the winners circle.  Victories span across a wide range of regional and national race series and events from dirt to asphalt.  This industry-leading technology and durability is also available for street performance and fleet vehicles as well.


TBM Brakes was founded by President and Chief Engineer Warren Gilliland.  Before launching the company, Gilliland held positions with Airheart Products, Hurst Performance, JFZ Products, Toyota and Pontiac.  His career highlights include involvement in the first quick-change brake calipers for Indy cars, several industry-standard racing brake pad shapes, linear brake pad compounds, the first rear cambered spindles for NASCAR, the original zero-drag calipers, convoluted rotors, and industry-leading technology to improve brake fluid flow.


TBM Brakes is headquartered in Bradenton, Florida.  For more information, check out their website at www.tbmbrakes.com or call 805-304-3051 and ask to Jason Smith.  Like them on Facebook at www.facebook.com/tbmbrakes and follow them on Twitter @TBMBrakes.


The RUSH Racing Series is brought to you by Hovis Auto & Truck Supply together with Born2Run Lubricants along with the support of Hoosier Tire, Rick Hendrick City Chevrolet, Sunoco Race Fuels, Bazell Race Fuels, Insinger Performance, Flynn's Tire, Sunbelt Rentals, MSD Performance, Holley Performance Products, FK Rod Ends, Schoenfeld Headers, Jones Racing Products, TBM Brakes, Bilstein Shocks, Performance Bodies & Parts, Racing Electronics, Wieland Metal Services, Frankland Racing Supply, Landrum Performance Spring, Ontime Body & Graphic, Sherwood Wheels, Precise Racing Products, Velocita-USA, Novus Home Mortgage Hermitage, Wedge Motorsports, 3C Graphix, D&V Jewelers, CrateInsider.com, and Terry Bowser Excavating.  


E-mail can be sent to the RUSH Racing Series at [email protected] and mail to 4368 Route 422, Pulaski, PA 16143.  Office phone is 724-964-9300.  The RUSH Late Model website is www.rushlatemodels.com. Like our Facebook page at www.facebook.com/rushlatemodels and follow us on Twitter @RUSHLM.